KUALA LUMPUR: Harley-Davidson Malaysia swung open the doors of its swanky new 20,000 square foot showroom in Petaling Jaya today, marking the start of the franchise operated by newly-appointed sole authorised distributor in Malaysia, DIDI Resources Sdn Bhd.
The new showroom at The Gasket Alley operates under Goh Brothers Motorcycles Sdn Bhd, a company under Goh Brothers Capital, a retailer for several automotive brands in Malaysia.
Harley-Davidson had announced in September that it would undergo a dealer refresh in the Malaysian market, and revealed that it was searching for new dealer partners effective immediately.
The motor company said the dealership refresh is part of its long-term objective to grow its international business to 50 per cent of annual volume.
The new showroom offers the entire range of motorcycles from the American manufacturer.
This includes the Road Glide Special and MY18 Softail lineup, as well as the limited edition 115th anniversary Street Glide.
Aside from the motorcycles, the new dealership also sells Harley-Davidson general merchandise and Harley-Davidson parts and accessories.
Service capabilities include six fully-equipped service bays and a body and paint centre, all manned by technicians trained at Harley-Davidson University, with a complete stock of parts for the motorcycles.
The launch event was attended by Harley-Davidson riders from Kuala Lumpur, as well as the rest of the country.
Also present at the event was chairman of DIDI Resources Sdn Bhd, Rewi Hamid Bugo and Goh Kian Sin, chairman of Goh Brothers Motorcycles Sdn Bhd.
Others in attendance included Johan Kleinsteuber, managing director of Harley-Davidson Asia Emerging Markets.
The event also saw Harley-Davidson Petaling Jaya announce the formation of the Harley Owners’ Group (HOG) Petaling Jaya Chapter.
The chapter’s inaugural ride will take place on March 10, when over 500 Harley-Davidson owners will journey from Petaling Jaya to Tanjung Malim, Perak.
Upon their return, the convoy will join another 1,500 Harley-Davidson owners to celebrate the opening of the new dealership at a gala party with live music, food, drinks, as well as a lucky draw at The Gasket Alley.