Mercedes-Benz Malaysia president and CEO Dr Claus Weidner (left) with vice president for sales and passenger cars, Mark Raine at the event held at The Waterfront, Desa Park City. Picture by MOHD KHAIRUL HELMY MOHD DIN
Dr Claus Weidner

MERCEDES-Benz has introduced its EQ (Electric Intelligence) concept to showcase its cars of the future in Malaysia.

At an event on Thursday, Mercedes-Benz Malaysia (MBM) president and chief executive officer Dr Claus Weidner said the concept was an introduction to EQ, a holistic approach to the future of mobility, services, technology and innovation.

“The Concept EQ is a cornerstone of our new electric mobility brand, EQ. It presents an innovative product approach as part of a holistic and comprehensive ecosystem for future mobility. In every way, this vehicle proudly manifests its claim of being a technology leader — meeting the demands of sustainable and future-driven motoring.”

Weidner said as the premium market leader, Mercedes-Benz was committed to remaining an industry pioneer with state-of-the-art products and innovations.

“In short, we are boldly flipping the switch — creating tomorrow today by developing the needs for the coming mobility landscape,” he said.

Also present was Mark Raine, Mercedes-Benz Malaysia vice-president for sales and marketing, passenger cars.

Meanwhile, Weidner said by 2022, Mercedes-Benz would have an electric variant for every segment from compact cars to sport utility vehicles.

Mercedes-Benz has launched EQ as a holistic approach to future mobility with a comprehensive suite of services, technologies and innovations, joining the brand portfolio alongside Mercedes-AMG and Mercedes-Maybach.

The Mercedes-Benz C 350 e and E 350 e plug-in hybrids (PHEV) will be relaunched under the EQ brand.

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