Based on a study conducted by iPrice Group utilising Google Trends, interest peaked as early at 3am on Sept 13, the day the latest iPhone models were unveiled. Pix courtesy of iPrice.
In terms of new features offered, Malaysians were found to be uninterested with FaceID and Animoji but preferred screen specifications and camera functions evident with keywords such as “screen” and “camera”, which were the two most popular terms searched in the same period. Pix courtesy of iPrice.

KUALA LUMPUR: Though many people have concluded that the iPhone is arguably no longer the best and most sought-after smartphone in the market, data shows that Malaysians are still keen on researching and buying them.

Based on a study conducted by iPrice Group utilising Google Trends, interest peaked as early at 3am on Sept 13, the day the latest iPhone models were unveiled.

Analysing search interest between Sept 12 and 18, peak interest with the keywords “iPhone X” and “iPhone 8” were found on the day.

Following that, the second surge of search interest appeared at dawn at 7am, when most Malaysians woke up to prepare for the day.

“When compared, search interest at 3am was much higher than 7am, suggesting that many Malaysians stayed up late through the night to witness the live announcement of the new iPhones,” said iPrice.

The findings for the same research in Indonesia, Vietnam and Thailand differed greatly to that of Malaysia’s, as Malaysia was the only country that was interested in the price of the iPhone X and iPhone 8.

Consumers in the neighbouring countries however, had higher interest in prices of Apple’s previous smartphone models like iPhone 6 and iPhone 7.

“This is reflective of Malaysia’s economy as it currently ranks third in GDP (gross domestic product) in Southeast Asia, suggesting that Malaysians were more interested in the new smartphones because they were more likely able to afford the new smartphones when compared to consumers in Indonesia, Vietnam and Thailand.”

When comparing search interest between iPhone’s ‘plus’ models, Malaysians were found to prefer the price of the iPhone 7 Plus compared to the iPhone 8 Plus.

Though Apple has yet to officially release the prices of the iPhone 8 Plus in Malaysia, 11street revealed that the pre-order price of the 64GB variant would be RM4,149.

The iPhone 7 Plus (128GB) now priced at RM3,849, is cheaper than the iPhone 8 Plus by RM300.

“Our findings in Google Trends suggests that Malaysian consumers were less interested in the iPhone 8 Plus and would prefer the iPhone 7 Plus as it would come at a cheaper price and with larger storage space.”

As for the new features offered, Malaysians were found to be uninterested with FaceID and Animoji but preferred screen specifications and camera functions evident with keywords such as “screen” and “camera”, which were the two most popular terms searched in the same period.

Read the iPrice article here: https://iprice.my/trends/insights/malaysians-still-interested-in-apples-...

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