An impression of how the LG Q7 ThinQ, with 10 times larger resonance chamber, will look like.

SOMETIMES it’s good to be different from the others and that’s what LG is doing for its upcoming smartphone, the G7 ThinQ.

The Korean technology giant has decided to focus on speakers for its new phone instead of pushing camera capability.

The G7 ThinQ is said to have exceptional audio quality with the use of Boombox Speaker, which increases the base sound level by more than 6dB with twice the amount of bass.

When developing the LG G7 ThinQ, LG took into account that consumers today are increasingly using their smartphones in the home or while doing outdoor activities to listen to their favourite tunes.

Many are choosing to use external Bluetooth speakers because they are not satisfied with the sound quality and volume from conventional smartphone speakers.

With this feedback from consumers in mind, audio engineers at LG came up with a new way to utilise the inner space of the smartphone as a resonance chamber to amplify sound more than ten-fold compared to the typical smartphone.

With Boombox Speaker, the LG G7 ThinQ is capable of generating impressive “boombox” sound without the need for external speakers. When placed on a solid surface or box, the LG G7 ThinQ uses its resonance chamber as a woofer to amplify the bass effect even more.

For users who prefer headphones, the LG G7 ThinQ is the first smartphone to offer DTS:X 3D Surround Sound, for up to 7.1 channel performance without the need for expensive, premium headphones.

Unlike other stereophonic technologies that only deliver high-end audio with specific music, DTS:X supports any type of content to create a sense of space to make the listening experience even more immersive.

Remaining consistent with LG’s heritage in smartphone audio, the LG G7 ThinQ features Hi-Fi Quad DAC that can drive high-impedance, high-end headphones for true audiophile-quality sound. The Hi-Fi Quad DAC packs four digital to analog converters onto a single sound chip, lowering the total harmonic distortion (THD) rate to 0.0002 percent for highly accurate sound reproduction.

The LG G7 ThinQ also supports the Master Quality Authenticated (MQA) audio format, which delivers hi-res sound quality in a small file size.

There is no update on the exact date of the phone availability in Malaysia at Press time.

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