A new masque is quick and functional, suitable for those with busy schedule, writes Zalina Mohd Som
WHAT do you go for when you need an instant pick-me-up? Some people prefer a shot of caffeine while others relish in the calmness of a cup of tea. Five minutes is all it takes to help rev-up your senses and recalibrate your spirit.
And five minutes is also all it takes to give your facial skin an instant boost if you’re hit with the heat, fatigue or skin dryness.
For that, New York brand Kiehl’s offers its topical remedy — the new Calendula and Aloe Soothing Hydration Masque which is said to be able to refresh and revitalise skin in five minutes.
“Work, stress, lack of sleep and other factors can cause skin to look and feel dry, rough and tight. A gentle skin remedy, the gel masque was developed to refresh, revitalise and hydrate all skin types,” says Helen Sung of Kiehl’s Product Innovation team.
Formulated with calendula flower petals and aloe vera, the gel masque bursts into a refreshing surge of cooling hydration upon application and can be used regularly up to three times a week. This makes it a quick and simple addition to any skincare regimen.
FARM TO FACE
Like its iconic predecessor, the Calendula Toner, Kiehl’s new masque is formulated with hand-picked calendula petals. Manually harvested every August in full sun, the whole calendula flower is picked by hand and cultivated without pesticides.
To preserve the delicacy of the flower and to keep each petal intact, the petals are hand-sorted and sun-dried in the open air, without the addition of extra processing or artificial heat.
When the petals arrive at the Kiehl’s factory, they’re slowly added to a transparent Aloe Vera base. Once mixed in, the petals begin to infuse the formula with its golden colour.
Any unused petals and parts of the flower are placed back into the earth to fertilise the soil for future harvests.
Pot marigold or calendula officinalis can be found throughout Western Europe, the Mediterranean region and parts of southern Asia. Its extract and petals are known to be a source of polysaccharides, saponins and flavonoids, which are known for their skin soothing properties.
Due to its anti-inflammatory effects on skin, the flower is also highly regarded as a medicinal herb in both ancient Ayurvedic and traditional Chinese medicine, with its usage tracing back many centuries.
Meanwhile, aloe juice — sourced from the much loved potted plant — is widely known for its soothing and healing benefits and hydrating properties that are able to help increase water content in skin.
Regarded as a multipurpose skin treatment, the juice has been widely used for centuries in traditional and herbal medicine for its skin soothing benefits.
Chamomile and lemon essential oils used in the masque add a soothing, fresh aroma to the paraben free and colorant-free formula.
PICK ME UP
So, did that five minutes work on me? Yes it did. I like how it turned my tired, dehydrated skin into fresh, dewy skin. If the lights in my room didn’t play a trick on me, I swear my skin looked brighter.
Still, I was a bit skeptical if the effect would only last for a few minutes after I washed the gel masque off my face. But lo and behold, the same fresh and dewy skin greeted me when I looked at my reflection in the mirror the following morning.
The instruction on the label says to apply a visible layer of the gel masque onto a clean washed face and to wash it off with warm water after at least five minutes. “But I believe you can leave it longer or even overnight. However, not for your skin as yours is oily underneath,” said my beautician.
But leaving it on my face overnight would be a very bad idea as the gel didn’t dry up like other overnight masque. As I would wake up to a gel-covered pillow the next morning.
In fact, having a layer of sticky gel on my face somehow limited my movement as I normally like to do other stuff while my face is covered with a facial masque. My hair got stuck on it as did my T-shirt collar too. But I guess it’s no harm to forego that five-minute without doing anything. After all, it is just five minutes!
COMPLETE THE RANGE
THE American cosmetic brand, Kiehl’s introduced its customers to the calendula petal in the 1960s with the launch of an alcohol-free Calendula Herbal Extract Toner and it became an instant favourite for its soothing and refreshing properties to skin.
But only in 2014, did the iconic toner was joined by Calendula Deep Foaming Face Wash, a gel cleanser developed to actively remove surface dirt and oil, while helping to ensure the skin barrier is protected.
Then last month, came its latest calendula range, the Calendula and Aloe Soothing Hydration Masque. The gel masque was officially launched for the Malaysian market on April 26 but was first release for the United State market, which was marked with a Brand Heritage Launch Celebration at the brand’s birthplace, New York in early April.