This campaign marks the start of Federer’s two-year partnership with Rimowa.
As a model and activist, Aboah travels regularly for work.

Premium luggage manufacturer Rimowa recently celebrated its 120th anniversary with a campaign featuring five global icons, including tennis legend Roger Federer, celebrated chef and restauranteur Nobu Matsuhisa and model Adwoa Aboah.

Titled Never Still, the videos interpret the journey of each icon in their attempt to build a legacy. Federer’s video features a conversation that he had with his father as a young boy leaving home for the first time to start his tennis career. Meanwhile, Aboah’s film explores her journey overcoming depression through work and travel.

There’s also a combined version of each film, which can be viewed here: https://www.youtube.com/watch?v=STVTFPlFH4M

aznim.ruhana@nst.com.my

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