Scandinavian fashion brand Monki says it will reach its goal of sourcing 100 per cent of its cotton sustainably this month.
This includes through the use of organic cotton, in which the plant is grown without pesticides and chemical fertilisers using non-GMO seeds, as well as recycled cotton that re-uses the fibres of recycled clothes.
Monki will also source its cotton from the Better Cotton Initiative. The organisation is set up with aim of improving global cotton production for the people who produce it, to improve the environment around which cotton is farmed and develop Better Cotton production as a sustainable mainstream industry.
With this step, the label says it is closer to achieving its goal of only producing garments made of recycled or other sustainably sourced materials by 2030.
Meanwhile, as part of Monki’s sustainability effort, consumers are invited to bring old or used garments (four pieces minimum) for recycling purposes at any Monki stores in exchange for a 10 per cent discount on a future purchase.