Marriott International has recently announced that they will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) for its members.
Beginning in August, members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account spanning the entire loyalty portfolio.
This will create an incredibly rich hospitality loyalty program in which members will earn more points faster than under the prior programs -- on average 20% more points for every dollar spent.
For the first time, members will have access to book stays and earn or redeem points among 29 participating global brands comprising 6,500 hotels in 127 countries and territories.
Additionally, the Moments experiential platform is expanding, with more than 110,000 experiences in 1,000 destinations from must-see attraction tickets and tours for purchase with cash by all guests, to once-in-a-lifetime events only available to members using points, including the new bespoke Moments Live event series.
“We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programs,” said David Flueck, Marriott International senior vice president of Global Loyalty.
“We are excited to announce that this August, our members can enjoy one set of benefits across our extraordinary portfolio of hotels from iconic full and select service, to extended stay, to unique boutiques and luxury brands. We hope to inspire our members whatever their travel passion, whether it is resorts featuring overwater bungalows, peaceful secluded island settings, ski-in / ski-out mountain resorts, towering hotels with picture-worthy views or even former palaces converted into hotels,” he added.
Travelers will also have the ability to book stays across the entire portfolio for the first time on Marriott.com, SPG.com and the Marriott and SPG apps, or by contacting customer engagement centers.
“There are no more important customers than our loyalty members,” said Karin Timpone, Marriott International global marketing officer.
“With good news for our members, we decided to announce the new benefits now and launch them as quickly as possible, so members could take full advantage. At the same time, we will continue to introduce more exclusive member experiences throughout the year on our Moments platforms.“ she said.
The new elite tiers will allow members to earn and redeem across the entire portfolio of participating hotels and earn elevated benefits and elite status faster. For example, earning Silver elite status after just ten nights and Gold elite status after just 25 nights will become standard in all three programs.
With Platinum elite status earned after 50 nights and Platinum Premier elite status earned after 75 nights, these tiers will become easier to attain for Marriott Rewards and The Ritz-Carlton Rewards members and align with SPG’s current offering.
In addition, all Platinum Premier members surpassing 100 nights and $20,000 of spend will enjoy the highest level of personalized service – the popular ambassador program – along with all the other benefits in that tier.
Members who have achieved Lifetime status will continue to have their status recognized.
The breakfast offering for Platinum and Platinum Premier members will be expanded to 23 participating brands, including Courtyard, AC Hotels by Marriott, Protea and Moxy, as well as resorts.
For certain brands, members will receive free breakfast or an on-property food and beverage credit for breakfast or other dining options.
Under the unified benefits, a single points currency will be introduced.
SPG members will see their points balance triple. SPG, Marriott Rewards and The Ritz-Carlton Rewards members will all earn ten points for every dollar spent at all brands except for Residence Inn, TownePlace Suites and Element which will be five points per every dollar spent.
With bonuses, elite members will earn even more for stays. All members will also begin earning points for food and beverage and qualifying incidentals on their folio, rather than just the room rate.
Members will also get to enjoy a significantly improved digital and mobile experience. When members book directly on Marriott.com, SPG.com or any of Marriott’s mobile apps, they will be able to choose from all 6,500 participating hotels, and also take advantage of exclusive member-only rates and free Wi-Fi.
In addition, members will be able to check-in or check out, receive Room Ready Alerts chat directly with hotels using Mobile Requests and where available use their smartphones as their room key on all of Marriott’s mobile apps.
To learn more about program changes and benefits, visit www.members.marriott.com.