The recently launched Honda City has managed to achieve Honda Malaysia Sdn Bhd’s one-month booking target of 2,000 units within 10 days.
The new City, launched on March 2, is the second model that the company has launched this year.
“It continues the momentum of Honda sales, and Honda Malaysia is confident of achieving its 100,000 units target for this year.
“The new City, which offers C-segment features at B-segment price, has been well accepted by Malaysians.
“Many young families and single working adults are excited with the price of the City, which was maintained for the E and V variants, while the new S variant price is slightly lower than the previous S+ variant,” Honda Malaysia said in a statement.
The V variant is the most popular variant, leading the bookings at 44 per cent. The E variant is the second most popular at 38 per cent, while the S variant contributed is 18 per cent of bookings.
Based on the bookings, Lunar Silver Metallic colour is the most popular.
“Customers find that the new City gives high value for money at these price points, in particular the numerous features, which are usually found only in a class-above sedan,” Honda Malaysia said.
The new City offers a refreshed sleek and stylish exterior. The V variant comes with LED Headlights with LED Daytime Running Lights, LED Front Fog Lights, LED Taillights and Ducktail Spoiler with LED Brake Light and Dual Tone Alloy Wheels.
It is powered by the similar 1.5-litre SOHC engine with i-VTEC, churning out 120hp and 145Nm of torque. It is hooked to the Earth Dreams CVT.
In terms of spaciousness and practicality, the fourth generation City provides comfort that is comparable with the D-segment models. With a “D-segment space in a B-segment size”, the new City is setting a new benchmark in its segment.
The new City also comes with the 60:40 foldable rear seats for owners to fully utilise space through passenger-trunk configurations and enjoy the car with hatchback utility.
As for the City’s safety aspects, the car has scored high ratings in Asean NCAP, with a five-star rating in Adult Occupant Protection and four star rating in Child Occupant Protection. With the new City, Honda Malaysia has raised the benchmark further by making vehicle stability assist, hill start assist and emergency stop signal as standard safety features across all variants. The V variant is equipped with six airbags that enhance the safety protection for the driver and passengers.
Honda Malaysia is organising two campaigns to reward customers. The company is running a “Best Time to Get Best Protection” campaign offering Ecotint RayBarrier Splendour tint film at RM850 to all new and existing Honda owners from now until March 29. The tinting film has a 5-year warranty and it has an ultra 99.9 per cent UV-A and UV-B protection.
The second campaign is the “Digital Treasure Hunt Wall Contest” that is open to all Malaysians. Visit any Honda dealership nationwide and take a selfie with the correct answer to the question on Honda Malaysia’s Facebook page. Then post the picture to the page to be in the running to win prizes from until March 22.
These activities are in addition to the ongoing 3S promotion, or the Best Deal Promotion, where Honda customers get to enjoy two years of free service (parts and labour) or cash option, which lasts until April 30.
“We are grateful to Malaysians for welcoming yet another new model from Honda Malaysia. We are also reviewing our production at our Malacca plant to meet the delivery timeline,” said its managing director and chief executive officer, Katsato Hayashi.