KUALA LUMPUR: The New Straits Times Press (M) Bhd (NSTP) has announced a new management line-up as the country’s leading publisher steps up its transformation into a major digital publisher.
Heading the list was the appointment of Datuk Yushaimi Maulud Yahaya as NSTP’s new editor-in-chief (EIC) effective from Jan 1.
As the EIC, he would be responsible for the overall editorial operations and content enhancement of NSTP’s three titles, New Straits Times, Berita Harian, Harian Metro and other digital titles.
Yushaimi, who has more than 27 years of experience in journalism, would report to NSTP’s chief executive officer Datuk Seri Abdul Jalil Hamid.
“He will focus on integrating the editorial resources and strengthening NSTP’s print and digital offerings.
“This is in line with the introduction of convergence concept with the main objective to solidify NSTP’s position as the news and content provider of choice in the face of challenging business environment,” Jalil said in a statement issued yesterday.
Yushaimi has been the group editor of New Straits Times since March 2017 after rejoining NSTP’s group as the executive editor (news) of NST in 2012.
Prior to the appointment, he held several key positions such as editor-in-chief of the Malay Mail and group editorial adviser of the Redberry Group.
Another key appointment was Farah Ezrin Mohd Rashidi as the head of education vertical.
Farah who was the general manager of marketing prior to the new position, will look into the total offering of NSTP’s educational products including the most sought after BH examination seminars, pullouts and educational books, NST’s School Times and Higher Ed as well as the interactive education portal FullAMark.
Other new management line-up changes would see Azizi Othman appointed as the general manager, digital business and development; Sazali Hashim as head of production; Othman Mamat as executive editor, special projects and head of content, Fadzlena Jafar as head of content education vertical.
Other new editorial appointments included Saidon Idris as the senior executive editor for convergence; Datuk Ahmad Zaini Kamaruzaman as Berita Harian’s executive editor, Muzli Md Zin as NST’s executive editor, Tuan Mohd Asri Tuan Hussein as executive editor Harian Metro, Thilinadan Muniandy as executive editor of convergence and Rajan David Christy as production executive editor.
Zaini would oversee the title’s brand and unique offerings including the speacial desk, features/Op-ed, entertainment and literature while Muzli would oversee the title’s brand and unique needs including probes, Life & Times, Op-ed and supplement desk.
Tuan Mohd Asri would oversee Harian Metro’s special desk, features, entertainment, Gen Y and Vroom.
“The structural changes within NSTP have been introduced to enhance efficiency as well as to create relevant support services to meet the company’s vision to be the leading digital-first content and commerce company.
“Our digital reach of over 22 million throughout 2017 is a remarkable achievement and we are confident the newsroom transformation will provide impetus for future,” Jalil said.
He said NSTP had in 2017 recorded over 100 per cent increase in both digital advertising revenue and from subscription of FullAMark.
The restructuring exercise carried out by the company would see the convergence concept in the news gathering and production process.
This is seen as a major step in the newsroom transformation, with the integration of the editorial resources to change the traditional newsroom into a more fluid and dynamic news gathering engine.
The move is also part of Media Prima’s Odyssey Transformation Plan to position NSTP as the leading digital publisher, shifting from print to digital-first model.
The other initiative is the creation of new content verticals, a merger of editorial content teams with digital product development and brand management, with education and lifestyle verticals becoming the first to be established.
“These content verticals are introduced to meet the new business landscape, offering new value added alternatives and customer centric approach.”