DEVELOPERS like SP Setia Bhd, IJM Land Bhd and BBCC Development Sdn Bhd are creating multi-purpose indoor arenas to spice up their development and generate new business.
Genting Group is also expanding its Genting Arena of Stars at the Genting Highland hill resort to capture more local and international business.
A multi-purpose indoor arena has many functions. It can be used for MICE (meetings, incentives, conventions and exhibitions), concerts, sporting and lifestyle events such as gala nights, weddings and wellness programmes.
SP Setia’s Setia SPICE (which is the abbreviation for Subterranean Penang International Convention and Exhibition Centre) Arena is the biggest multi-purpose indoor venue in Penang.
With its maximum capacity of 13,000 people, the arena is the epicentre for MICE.
Big Tree Event & Supplies founder Sunil Sachdev said Malaysia is experiencing steady growth in hosting business and lifestyle events, as well as international festivals, despite global challenges.
“Malaysia has fast emerged as one of the most preferred destination in Southeast Asia when it comes to MICE and lifestyle events. That is why you see convention centres and multi-purpose arenas mushrooming here.
“The country has everything you need for a successful event from well-developed infrastructure facilities including excellent connectivity via air, rail and road, extensive MICE expertise and venues with high-tech features.
“Destination weddings are another important market. We have enquiries from India, Jakarta and Thailand. They want us to find for them a suitable location here and turn it into a fairytale wedding. We have done destination weddings in Phuket, Bali and California so we know it is a big market,” he told NST Property.
Sachdev said corporate events are changing just as much as special events from decor to food.
According to him, today’s organisations look for new and exciting experiences to create a lasting impression on attendees.
“The design concept encompasses more than simply filling a room with decor. Whether you’re planning a corporate event, meeting, wedding or other special event, the challenge lies in finding unique ways to impress guests,” he said.
Sachdev said to be in the forefront of the business, the company must stay relevant, and constantly deliver fresh and exciting ideas.
He added that his travels abroad has been his inspiration for new and exciting ideas.
Big Tree Event, which is based in Petaling Jaya, is a one-stop event service company where it organises and executes any and all types of events from venue procurement, production to entertainment.
It has grown consistently both horizontally as well as vertically since it started the business in 1998.
Sachdev said the key is delivering customised, cost-effective and long-term solutions to clients and in the process setting new benchmarks of excellence.
“This has been the company’s standard operating procedure. We have handled more than 500 private events of various magnitude and this is testimony to our excellence and exceeding expectations of our esteemed clients,” he said.
The company’s clients include corporate firms, NGOs, government agencies, government-linked companies, colleges, associations and couples ready to tie the note.