THE once quiet coastal town of Port Dickson in Negri Sembilan is turning into a vibrant destination with shopping, dining and entertainment attractions.
Contributing to this change is the PD Waterfront development by TSR Capital Bhd.
TSR Capital is the master developer of the PD Waterfront, which is an esplanade development covering eight phases along the first mile of Jalan Pantai.
The development was launched in 2010 and is part of the Malaysia Vision Valley (MVV).
The MVV is a new economic zone that stretches from Port Dickson to Seremban and Nilai, about an hour’s drive to the Kuala Lumpur International Airport and Putrajaya. The entire project will cover 153,000ha, roughly twice the size of Singapore.
It is aimed at attracting RM300 billion worth of investments and creating more than 1.3 million jobs.
TSR Ocean Park Sdn Bhd director Ng Kim Keong told NST Property the MVV would further complement the PD Waterfront development, which was already attracting investors from overseas.
TSR Ocean Park is the wholly-owned subsidiary of TSR Capital.
“Port Dickson used to be a very popular spot years back but things scaled down a little as people started to look for new places to go to.
“Back then, there was nothing much in Port Dickson except beaches and food. We are now developing PD Waterfront, with hotels, resorts, food and beverage as well as entertainment outlets.
“Basically, we are creating a one-stop destination where everything is housed under one roof. The whole project is integrated and we are creating a covered broadwalk with covered buildings, taking into consideration the weather.
“People will be able to enjoy the breeze and scenery whether they are there in the afternoon or evening,” said Ng.
Five-star tourism development
PD waterfront is an ongoing mixed-development covering more than 24.2ha.
It will consist of several residential blocks, hotels, water chalets, a duty-free zone, a marine aquarium, a convention centre and shops.
It has an estimated gross development value of RM2.3 billion.
Two months ago, TSR Ocean Park teamed up with United States-based Globe Venture Holdings Inc to jointly develop the project.
Nevada-based Globe Venture is a wholly-owned subsidiary of Terafox Corp, which is listed on the US OTCQB market.
Ng said this partnership was part of its initiative to transform Port Dickson into a world-class tourism destination and a prominent holiday retreat.
Globe Venture will invest in the development and help market the property via its network of global clients, while TSR Ocean Park will carry out the construction and property development activities.
Ng said the development would take another eight years to complete.
“We did a study on two areas which helped us draft the master plan for PD Waterfront. We looked at the Aker Brygge waterfront in Oslo, Norway. The Oslo development seamlessly integrates the community with boardwalks and shaded elevated links, interwoven to maximise the waterfront view.
“We also looked at a waterfront development in Melbourne, Australia. While we could not fully recreate what Oslo or Melbourne did, we have taken a lot of ideas from there.”
PD Waterfront is a popular spot for family activities such as dining and shopping.
D’Wharf Hotel & Residence, which has 227 units of fully-furnished serviced apartments, will open next month.
“One of the important components of PD Waterfront is the convention centre as we aim to expand the meetings, incentives, conferences and exhibitions market in Port Dickson. We will construct at least six hotels with three- to five-star ratings.
“We don’t want to just create a weekend destination. We want to do something different and create activities throughout the week,” added Ng.
Developing sustainable growth hubs
MALAYSIA Vision Valley (MVV) is an effort by the Negri Sembilan government to complement the rapid development taking place in the Klang Valley.
Its objective is to develop Seremban and Port Dickson as growth hubs and attract investors from around the world.
MVV Holdings is the master developer for the ambitious corridor.
The three entities jointly spearheading the project via MVV Holdings are Sime Darby Bhd, which has a 50 per cent stake in the venture, and Retirement Fund Inc and Brunsfield International Group with 25 per cent each.
The project will be developed into five clusters, namely the Central Business District, Nature City, Edu-Tech Valley, Tourism and Wellness and New Livable Township in phases until 2045.
Prime Minister Datuk Seri Najib Razak has said MVV would focus on four main development thrusts — high-technology manufacturing, tourism and wellness, skill-based education and research, and specialised services — in line with the National Key Economic Areas outlined in the National Transformation Programme.
The 30-year project would involve eight developments — High Tech Park and Industrial Campus, Integrated Transport District, Sports and Recreational City, World Knowledge City, Biopolis and Wellness City, and the Tourism District, which would create 1.38 million jobs.
Among the projects are Seremban Central, Seremban Resort City, Port Dickson Splash Park, PD Waterfront and affordable housing schemes.
Complementing MVV is the planned integrated Kuala Lumpur-Singapore high-speed rail (HSR) transport hub located in Labu, Seremban.
According to global property consulting firm Frank Knight, the HSR will catalyse development activity in the urban centres of Seremban, Melaka and Johor, as well as along the western coastal corridor of Malaysia.
Both residential and commercial property developments are expected to gain from the new mode of connectivity offered by the HSR, which is projected to reduce travelling time between Kuala Lumpur and Singapore to 90 minutes.
Meanwhile, the Federal Government has allocated RM560 million to improve infrastructure in the MVV area.
This includes RM260 million to upgrade roads from the Kuala Lumpur International Airport to Teluk Kemang in Port Dickson, RM200 million to build new roads from Nilai to Bandar Enstek and RM90 million to construct an alternative road from the new Seremban toll plaza to the Seremban Middle Ring Road.
In a recent interview with the New Straits Times, master planner Norliza Hashim said the MVV leveraged on urban and more developed areas in Negri Sembilan.
Norliza said the idea of a comprehensive development plan was to identify drivers for growth, economically and socially, and at the same time, protect the environment.
In the development of the blueprint, Norliza said three aspects, namely economy, inclusiveness and the environment, were key factors.